Tuesday, 13 March 2012

The Enchanted Palace

Last summer I spent a couple of days in London searching for inspiration for a University project. I only had a day left to find the nugget of gold I needed to make my project perfect and I hit the jackpot; I found something that would inspire me again and again.

During its multi-million pound refurbishment, Kensington Palace was transformed into a magical ‘Enchanted Palace’ by legendary designers including Dame Vivienne Westwood and Boudicca. The Palace played host to exhibitions and live performances, which were there to both, promote the history of the Palace and the designer’s collections.

From the second I walked in I was blown away by the atmosphere, the history, and the sense of magic created by the set design and the actors. I was given a beautifully illustrated map of the palace and told that my quest was to find the names of the seven Princesses whose stories are celebrated in the Enchanted Palace. Each room uncovered the strange and mysterious histories of seven former resident Princesses, in an interactive and exciting way.

I was in awe looking in the first room, The Room of Royal Sorrow. The history and original features were still in tact but the set designers had created such a magical atmosphere to match the emotive narrative. Here I came across the first designers work, suspended in the four-poster bed frame an almost ghostly enchanting scene. Soon I was whirl-winded into the middle of a live performance, captured by two talented actresses playing housemaids. They told us the history of the room, whilst interacting with the audience, making us laugh, cry and think. The timing of their entrance, their convincing passion for the subject and the emotions they made us feel just made the experience so much more powerful. Throughout the Palace I uncovered more and more stunning exhibitions, interactive zones, historical artefacts, and interesting characters. The Gallery of Dancing shadows was the most impressive chamber, featuring a Dame Vivienne Westwood dress floating down the staircase hauntingly, accompanied by a eerie soundtrack of shuffling feet and whispering voices.

I was worried when I first arrived because I was alone and because I had a feeling I might be a little to old to be hunting for Princesses. I couldn’t have been more wrong. The exhibition could be appreciated by all ages, the actors took all age groups into account and the narrative was sure to enchant every visitor. The exhibition had the perfect balance of shared and individual experiences. Sometimes it was nice to admire some parts alone but then the actors persuaded everyone into playing characters in their narrative, which really brought the story to life.

The combination of History and Fashion worked stunningly well. The stories brought the clothes to life, we could imagine who would be wearing that garment and what emotions they would be feeling. The way the Garments were displayed was almost haunting prompting the audience to feel emotion too.

The campaign around this live experience has been just as magical. The website is beautifully designed, interactive and captivating, creating a similar mystical atmosphere as the event itself. It features a game which reveals more history about the Palace. The PR campaign has seemingly been successful with tones of articles about the experience as well as digging up old stories about the featured Princesses. The Palace has reached out to a new audience by featuring Fashion Designers collections drawing in new and intrigued audiences both online and into the exhibition. There are regular live themed events including murder mystery nights and banquets, which further bring the history and narrative to life.

This magical, inspirational event helped me experience Kensington Palace and the Designers work in a memorable and unique way. I have spoke about it to many people, and have used it as reference in my own work many times. I have promoted it as a must-see exhibition as it continues to provoke emotion and inspire me long after it has finished.

The experience made me fall in love with the Palace, and if your audience falls in love with the intended brand I think that’s a job well done.



Vivienne Westwood 'The Gallery of Dancing Shadows'

'The Gallery of War and Play'

A Paul Costello Fashion Installation

A dress that belonged to Diana Princess of Wales

Thursday, 8 March 2012

The Louis Express pulls into Paris



Yet again I have been blown away by the experiential effort show at this years Fashion Weeks. Louis Vuitton went back to their 19th century roots yesterday at the Louvre, Paris with this stunning show introducing the Marc Jacobs ready-to-wear collection. The Guardian online gave a spectators opinion of the stunning show today with this eye witness account:

"As the clock struck 10, steam began to emerge from behind the black gates at the far end of the catwalk, a false floor was pulled back to reveal train tracks, and the Louis Vuitton express – a handsome one-carriage train liveried in navy and gold, built especially for the show – pulled into the "station". An elegant, all-female cast of travellers, who could be seen through the train windows, descended on to the station one by one, each accompanied by a uniformed, white-gloved porter carrying her handbag and luggage." - The Guardian Online

I love the narrative, the history, the concept and the emotion of this show. The link between the collections inspirations and the narrative have a 'i need this product' pull.


Tuesday, 28 February 2012

Barbie is the plastic Madonna.

Name: Barbara Millicent Roberts
Age: 53
Marital Status: Divorced (but again dating Ex-husband Ken Carson)
Occupation: Astronaut, Lifeguard, Spanish Teacher, Paratrooper, Presidential candidate, Palaeontologist, NASCAR driver, McDonalds cashier, Canadian Mountie, house wife.

Barbara Millicent Roberts, what a ugly, typically American, late 1950's name. Thank God she was better known as her nickname; Barbie. This is the only thing I can find to pick at. Other than her vile name she appears otherwise perfect. Perfect figure, perfect hair, perfect man, flash cars, fancy house and a super impressive CV.

Barbie and her family members are the figureheads of American toy brand Mattel. For over fifty years Barbie has been a role model for young girls internationally, promoting a happy working lifestyle whilst still remaining pristine in her appearance at all times. If only we all had plastic skin and acrylic hair hey! The Barbie brand is, in my opinion, one of the most successful in terms of longevity and brand image. I believe this is due to its clever marketing campaigns using Barbies ever evolving life story as an emotive tug. I stumbled across the first ever Barbie TV advert from 1959, it highlights the fact that the girls want to emulate Barbies looks and lifestyle. Take a look...



Over the years Barbies antics have caused some well advertised controversy. Her unrealistic body shape caused the makers at Mattel to enlarge her hips to make her look a little more voluptuous. Totally Tattoo Barbie created uproar raising the topic 'is Barbie getting too raunchy', well hellooo! The most controversial in my eyes came ironically when Mattell attempted to become more PC. The release of 'Coloured Francie' the African American Barbie Doll, created controversy when makers at Mattell only changed the skin colour without including typical Arican facial features. A wide range of PC Barbies were released including Wheelchair user 'Share a Smile Becky', whos wheelchair didnt fit into the elevator of the Barbie Dreamhouse (god forbid), and Hispanic Theresa who had a inaccurate speaking accent.

All these booboos, would for some brands ruin them, but it only created more of a buzz around the Barbie brand. Barbie became more and more realistic and started conforming to realistic lifestyle trends, making her more and more desirable as a real life role model.

Barbie and her long time, much loved, husband Ken announced their divorced on Valentines day 2004, making her more relatable in a modern day world, but demolishing her 'perfect' image. In 2011 Barbie and Ken jumped on the social networking band wagon, signing up to Facebook, 4square and Ken even had a match.com profile. On Valentines day 2011 Barbie and Ken were reunited after Ken declared his love on Facebook. Fans have developed a love for the Mattel characters and get deeply emotional about their life changes, so this was a very smart marketing move from Mattel.

In 2007 our beautiful blonde bombshell reached her half century, shes never looked a day over 21. For Barbies 50th Anniversary 51 designers got together and designed the lucky blonde a collection of outfits showcased on a lavish Catwalk in London. The show started with a dramatic heart monitor beating to the sound of Baby Barbies heart beat, here are some images of my favourite pieces...






More recently Barbie made her triumphant return to New York Fashion Week, bringing her entire closet for all to see. The Dream Barbie Closet Cocktail Party at the David Rubunstein Atrium showcased all Barbies iconic pieces in a huge pink three story walk-in (literally) wardrobe. Girls of all ages could try on and purchase the pieces both at the event and online, fulfilling many ladies (secret) childhood (adulthood) fantasies of being just like Babs herself.




Even at the grand old age of 53 Barbie is still rocking her market. She still remains to be one of the most successful toy dolls and her core design has only minimally changed from the original design.

Barbie is the plastic version of Madonna. She reinvents herself year after year, shes forever creating controversy and no matter how much we want to hate her we just cant imagine her not being around. But inevitably Barbie and Madonna are both manufactured, superbly marketed products, possibly two of the most iconic women of our time. Doing it for the Blondes!

Monday, 27 February 2012

Self yourself! - Creative Business card designs

So i've been planning a re-design of my business cards and found some amazing examples of creative card designs. Theres no excuse to having a boring business card! Its most often the first point of contact with a client or potential employer, so it's the most important tool you've got to sell your self and your company. Here are some great examples i found:

















Sunday, 26 February 2012

LFW- Runway Stories


So as we all know London Fashion Week has now ended (blubber). To be completely honest its never the clothes i'm interested in, nor the front row celebs, nor the weight of the models. Its the performances, the experience, the 'show'. Runway shows are rare opportunities where the brands have free reign to communicate their desired message with the audience. I adore it when a designer creates a narrative around their collection. A storyline tends to draw in audiences in turn selling the products lifestyle, personality and brand.

This year my favourite show was without a doubt McQueens diffusion line Mc'Q. It was utterly magical, it wrapped me up in a eary suspense in the first instance and had me unexpectedly raving in the second. The juxtaposition of the initial muted palette and the later disco lights created a great mix of the classic and contemporary, leaving the viewers feeling invigorated and well and truly entertained.

It did help that the collection was divine, but in all honesty i couldn't have cared less.

The use of this critical and rare showcase in the presence of the fashion elite is a vital opportunity to grab the attention of the press and create a following for the brand. It is in my opinion THE most important marketing tool a fashion brand has and this year it seems the brands have pulled out all the stops to create unforgettable shows.

McQ i salute you.

Thursday, 23 February 2012

Pedestrian ghost - Inspirational Marketing


Speeding is a huge problem in the Ukraine, its responsible for 56% of pedestrian collisions in Eastern Europe. Speeding is a subject that is very close to my heart, so when I saw this amazingly innovative piece of creative marketing it super impressed me. I wont spoil it by explaining the concept, its more powerful visually- Just think, would it make you think twice about speeding if you had actually narrowly missed what you thought was a real human?...I would.

This campaign was not only a success as a live installation it was a huge online hit. This clip on you tube had 200,000 views in 3 weeks, it sparked endless debates about the subject of speeding and as a result a noticeable decrease in speeding was noticed in the region. This is a prime example of a promotional campaign that is built to last.

Sunday, 19 February 2012

The Buddy Stamp - Clever use of QR technology


I think this is a marvellous reinvention of the age old nightclub entrance stamp. Instead of the traditional bar logo Turquoise Cottage Club stamps on a QR Code. When the code is scanned between 8pm and 10pm bar offers and discounts are received, from 10pm-6am local taxi numbers can be obtained and if the stamp has survived the sweat attack overnight hangover tips can be viewed.

This is a innovative use of QR code technology, and its caring offerings shine a positive light on this business. Although I have to say, its not often you wake up post club night with the stamp still fully visible. Spilt drinks, sweat and a lack of light in the club may make it difficult to scan the code. Is this the future of entry stamps?

Thursday, 9 February 2012

Trend: Yarn Bombing

A few years back I heard about this bizarre 'Yarn Bombing' trend. Yarn Bombing is a form of street art or graffiti using wool or yarn to create colourful 3D displays. This fun yet rather strange trend is said to have originated in 2005 when a knitting club in Texas USA used their left over Knitting materials to brighten up their local community. I love this concept, seeing some unusual, colourful and sometimes comical street art would certainly cheer up my mundane daily commute.





Today I came across this advert for Vodafone, it uses Yarn Bombing and the concept 'operation cheer the place up' to sell its Mobile Phone credit. Although I love the fact that Yarn Bombing is becoming more universally recognised i'm not sure it works in this scenario. It feels a bit forced. Whilst visually fun and on trend I feel the collaboration of Vodafone and Knitting is too Unrelatable.

Tuesday, 7 February 2012

Flower Power!

McDonald's new viral ad is so clever! The famous McDonald's golden arches have been 'Flower Bombed' into the banks of the state highways in California. The genius is that the seeds that were planted were that of the Californian Poppy, a plant that is illegal to dig up in the state.

This is a clever and amusing use of state law. We usually view laws as something that gets in our way to express our freedom in the creative industry, but in this case the creative has almost double bluffed the men in suits, to create this innovative and everlasting ad.

Good job McDonald's!

Monday, 6 February 2012

Quentin Jones- Illustrator and Fashion Filmmaker

So whilst spending a leisurely hour flicking through the pages of the new ASOS magazine, I came across the most creatively inspiring article iv read in a good while. Illustrator and Fashion Film Maker Quentin Jones gives a great interview on page 54-55 describing her career in intricate detail.

Her bizarre but intrinsically accurate dissection of existing images and her simplistic genious use of traditional craft techniques allow her to create these beautiful unique images and videos.

This is one of Quentins most recent video projects, a commission for Victoria Beckhams new diffusion line. Even though she again uses simple, traditional techniques of folding and cutting the video has a very fresh, contemporary feel.


This short Fashion film Quentin made for Another Magazine was created to advertise Chanel Products. Her use of mixed media and her signature strategic layering technique creates a intriguing, surreal but super stylish film that oozes Chanel Chic.


This is a recent collaboration between Quentin Jones and London Concept Store Darkroom. Jones was commissioned to design a 3D window display for them and she created this eery yet intriguing masterpiece.

I love the way Jones brings texture and craft back into image making and moving pictures in a contemporary and cool way. These images and videos are so effective as a marketing technique, there unique, eye catching and beautiful. Personally I would display some of these images in my house, and watch the videos over and over again to admire there intricate details. Product and brand placement within Quentins Jones' work is a very clever move.

Tuesday, 24 January 2012

STA Travel - 1 Minute. 1 Man. 1 Epic Journey.


This new promotional video from STA Travel is doing a fantastic job convincing me that I need to go travelling again. The video shows one mans 'Epic Journey' around the world, cutting quickly from one country to another. Brings back amazing memories and makes me want to create new ones.....*dreaming*

Monday, 23 January 2012

Tropicana brings us Sunshine


Juice Brand Tropicana brought a bit of well needed winter 'Sunshine' to Trafalgar Square this week to promote their new 'Brighter Mornings Campaign'.

A Man made Sunshine was installed in the Centre of the Square and was there from Dusk til Dawn. The 'sun' took six months to build, weighs over 2,500kg and is as bright as 60,000 lightbulbs. Good on Tropicana for having the balls to make such a bold and spectacular statement.

Tuesday, 17 January 2012

Creative Packaging Inspiration

I get far to overly excited about Packaging. It often takes me twice the amount of time it should do to get round the supermarket because i cant stop picking up 'interesting' boxes- and the food floor in Selfridges is like a packaging geeks heaven. So i took the pleasure of gathering a few of my favourite examples, the pictures speak for themselves. Enjoy!...

Fruit Juice Cartons
Wooden Kitchen Tools
Butter Pots with Knife Lid
Grip Trainers Shoe Box
Royal Tea Bags
Meat Shorts Packaging
Nike Stadium Shoe Box
Ford Advert Match Box
New York Pasta
Hanging Tea Bags
Drip Energy Drink
Anti-theft lunch bags

Six Feet Under DVD Box set